We've been leaving a trail of teaser photos since August, but now we can reveal that Orange's first ever Multimedia Store is open for business.

As you read, we're there talking to the first customers and finding out what they think of this one-of-a-kind store. Keep your eyes peeled for our video tomorrow.

We first visited a long time ago, well before the transformation was complete. It was a veritable bomb site as the old store was stripped back to the bare bones.

But it's come a long way since. Last week, it was really starting to take shape and the team worked like Trojans to make it happen.

Designed to encourage people to interact and have fun with technology using their mobile phones, the Multimedia Store is stuffed full of toys and gadgets to play with.

As you enter, you immediately come across a large cinema area. Pull up a pew here to watch product demos and videos of Orange events, like the recent Orange RockCorps gig.

To your left is a floor-to-ceiling interactive screen; one of the biggest in the UK. Take part in creating the world's largest virtual Mexican wave by asking a member of staff to record you doing your wave. Shortly afterwards you'll see yourself up on the screen, along with all the other wavers. Here's some testing going on.

Further into the store are a selection of spanky handsets hanging down from different pods, just ripe for you to get testing. They're helpfully divided into categories, so social media mavens, film fans, music addicts and those on the move and in need of sat nav, can all find recommendations right for their needs.

There's also a games pod, where you can use a mobile phone to play computer games on a large TV screen, and a whole counter of phones, laptops and accessories to browse.

We think it's a great success, but the proof will be in the pudding when we talk to people visiting the store today. And we can't wait to show you their reactions :)