The video advert in action

In honour of a little entertainment on a Friday, here’s our favourite stories from the week…

Pepsi and Entertainment Weekly made history this week, but there seem to be plenty of moans about it. Copies of the magazine contained the first video advert inside a print title. Like something out of a futuristic film, it’s activated when you turn the page. It may not be the most groundbreaking of ideas but the amount of criticism is astonishing. Gripes include not being able to fold it and the loading delay. Hmmm, folding video. One for digital origami experts perhaps?

Thoroughly in disgrace is Kanye West for his ill-advised outburst at the VMA Awards Show. He’s even had a ticking off from President Obama. But for us it’s not so much what he said, but the fact his slack-jaw has spawned an internet meme craze. Photoshoppers of the world have been splicing the disgraced rapper into increasingly bizarre situations. Our favourite is Kanye telling Dumbledore he ain’t a patch on Gandalf. Perhaps such design dexterity will make him think twice before he hijacks the stage.

Finally, if you’re attracted to zombies and harbour a penchant for snacking on aluminium (and you’re still single, can’t think why), then get yourself onto OKCupid. The dating website has compiled a list of keywords that elicit the best responses. An interest in zombies or metal scored high (erm, naturally), while complimenting another’s physical appearance constituted a turn off.

Have a good one. Over and out.