Orange RockCorps: what's wrong with an incentive anyway?

Think of volunteering and what do you imagine? Something worthy, altruistic even - but perhaps not very cool or fun.

The Orange RockCorps project works to dispel this myth by rewarding community spirit through music. In exchange for a ticket to a stonking gig, young people across the UK contribute four hours of their time to community projects. Worthy - yes. Fun - absolutely. Certainly the ongoing volunteer stories will attest to this.

The main distinction between volunteer work and normal graft is the absence of a monetary reward. So is it ok to offer an incentive to would-be volunteers and if so, can it still be regarded as volunteering?

This question sparked interest and debate within the mainstream media in 2008 (check out The Guardian piece here) and with the project just launched in the UK, Orange RockCorps was put under the spotlight.

As with all good debates, there's two sides. There are those who echo the RockCorps 'give get given' message, where volunteering is a harmonious exchange that all parties benefit from. Equally, there are others who believe incentives devalue the perceived selfless essence of volunteering.

The Feed asks if an incentive encourages a new generation to get involved - and stay involved - with a local community project, then what's the harm? To date, a significant 35 per cent of RockCorps volunteers in America have continued with charity work after the first incentivised stint, which makes for a compelling argument.

Equally, some worry that incentives place volunteers in the category of paid work. If this is the case, then can they even be called volunteers in the first place?

We have two videos for you to illustrate both sides of the argument, taken from a debate organised by Volunteering England.

Above is RockCorps co-founder Stephen Greene representing Orange in defence of incentives and below Sean Cobley, Executive Director of the Volunteer Managers Association, challenges volunteer incentivisation.

Now that's what we call a proper debate. Have a watch and tell The Feed where you stand on this thought-provoking topic.

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comments (10)

  1. I guess I can see where they're coming from but surely it's a good thing if people are volunteering? I didn't get to go last year but hoping to do Orange RockCorps this year if it happens again.

    14 January, 2009 13:32

    Ellie says:
  2. It's not just a matter of pedantics about what is/isn't volunteering. If it can be shown that you are receiving 'consideration' ie some form of reward then legally you are potentially creating an employment contract or contract for services. The 'volunteer' would then be able to claim a salary, holiday rights, employment protection etc etc which could potentatially ruin a small local organisation.

    That is why many in the volunteering sector are concerned about the example that may be being set to small organisations who aren't aware of the legal implications.

    16 January, 2009 13:40

    John says:
  3. Ellie - we have it on good authority that Orange RockCorps volunteering day is really fun and very worthwhile. We hope you enjoy it this year.

    John - a very interesting point you make here. Another side to the conundrum is placing more 'value' on one kind of volunteering next to another by rewarding some volunteers and not others. Creation of hierarchy is something that many warn against.

    16 January, 2009 14:18

    Ria@The Feed says:
  4. I went this year with a bunch of mates. I couldn't believe they got Ludacris over. Awesome! I've done a bit of volunteering since so it's definitely worthwhile. I'd recommend it.

    31 January, 2009 00:00

    Simon says:
  5. i think it is a great idea and one i would like to get involved with because i cant afford to go to all these awesome gigs but i love music.
    does anyone know how old you have to be?

    30 July, 2009 20:40

    megan says:
  6. Volunteering is about committment to a cause you feel strongly about which has no direct benefit to you or your kin. Splashing your logo all over young people through your T-shirts as they spend a small amount of time doing something they may not particularly be bothered about just doesn't ring true. Plus the recording artists you've featured at concerts have dubious characters including Busta Rhymes homophobic behaviour and N-Dubz bi-phobic lyrics. You are sanctioning this oppressive behaviour by linking it with social altruism. Keep out of our voluntary sector.

    13 August, 2009 12:05

    Neil says:
  7. im going on the 29th in brixton...hope its gunna be fun. i dont get why everything has to have some type of complication behind it and then it becomes a legal issue. young people volunteering and in exchange we get a free gig. or would you rather have us terrifying you on the streets?

    20 August, 2009 02:49

    Trisha says:
  8. Hey everyone - thanks heaps for sharing your opinions here, it's really great for us to read and take part in the debate with you. Keep on reading The Feed and please do keep commenting, it's really important to us :)

    23 August, 2009 11:01

    Ria@The Feed says:
  9. Whilst feeling that anything that encourages people to do something to improve the natural environment should be a good thing, I think that Rock Corps is unfortunately giving young people completely the wrong impression. They held a recent clean-up event near me, which involved having a DJ on site playing very loud music (often with offensive lyrics) whilst the task was being undertaken. Are we really telling the participants that noise pollution is acceptable? That the natural environment cannot be enjoyed without importing loud music? Where is the message that most people who go out to enjoy the natural environment do so to escape the constant background noise of their urban surroundings and find some peace and quiet? The local noise team at the Council had clearly not been notified that the event was taking place and had their work cut out trying to locate the source of the amplified music that was prompting the complaints of local residents.
    I think the organisers need to think about their own responsibilities and the example they may be setting to the young participants. Consideration of the impact of one's actions on those around us ought to be a fundamental message.

    26 August, 2009 11:54

    CMW says:
  10. Yes, in a perfect world, people would just volunteer all the time to help out there fellow beings without any kind of incentive. But, in this world, and in my humble opinion, I believe whatever will get folks out to help out and volunteer can only be a wonderful thing. It saddens me that anyone would even be opposed to this brilliant idea. Really? You couldn't just put up with some loud music for a day while the kids help out the neighborhood? Give and receive people, it's all about give and receive.

    25 October, 2009 20:01

    AB says:

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